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1970s SUBCULTURES

February 23, 2017

An increased number of subcultures was what the 1970s as about. Here are some heavy hitters from the ME generation.

 

BLACK POWER

 

By the 1970s the Black Power movement had hit its stride. Everywhere, black people were embracing their political power and their beauty. A general embrace of everything Afro-centric meant many nods to African hairstyles and clothing. Black power groups imitated the paramilitary uniforms of the Fruit of Islam, anti-colonialist African insurgents, and early 1970s black power groups like the Black Panthers. Leather Jackets, vests, black driving gloves, leather peaked caps embellished with chains and metal studs. The phrase "Black is Beautiful," popularized by anti-apartheid activist Steven Biko, informed their look. This meant African folk dress like the fez or dashiki and ancient Egyptian jewelry such as the Ankh were incorporated. Gold chains, and railroad stripe pants for women were also popular. Hair was worn natural, in afros and dreadlocks.

 

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CHOLOS

 

After 1973 the zoot suit, pachuco look declined because of its association with comical blaxploitation characters. Working class Mexican youths began dressing in a more casual style inspired by the clothing of prison gangs, left wing counterculture groups like the brown berets, the antiwar movement, and the 1960s greaser subculture. White T-shirts, winklepickers, double denim, ringer tees, plaid shirts, aviators, black wool tuques, brown berets, green military surplus field jackets, sheepskin coats, Castro hats, untucked white shirts, and khaki dickies.

 

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LGBTQ

 

After Stonewall, LGBTQ people were more visible. Gay men favored working class projections of masculinity. Known as Castro Clones, they represented hyper masculine idealizations of bikers, lumberjacks, cowboys, and sailors. Their clothing communicating with a series of secret codes used to establish identity. The sexual revolution of 1970s introduced idea the difference between sexual identity and behavior in women. With women's liberation, it also established lesbians as a politcal identity. A militant feminist organization named Radicalesbians published a manifesto in 1970 entitled "The Woman-Identified Woman" that declared, "A lesbian is the rage of all women condensed to the point of explosion". Bisexuals also became more prominent in the media in the 70s with the establishment of National Bisexual Liberation Group. Trans people also sought to start disassembling the medical model of looking at their lives.

 

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HIPPIES

 

By the seventies, hippie culture seemed to be on the wane. People were shocked by the events at the Altamont Free Concert and the Sharon Tate and Leno and Rosemary LaBianca murders by Charles Manson and his "family." However, many parts of hippy culture--like large rock concerts, the antiwar movment--had permeated mainstream culture. On top of all that, new youth countercultures were springing up like skinheads, punks, revivalist mods, greasers, football casuals, and Teddy Boys. Never the less hippies were often times, middle class youths. Practitioners of free love. They favored a unisex look with long hair, flower power motifs, bell bottoms, sandals, and maxi skirts for girls.

 

(click pictures for captions)

 

HEAVY METAL

EARLY - Hard rock and heavy metal subculture favored hippy fashions like earth tones, tie dye T-Shirts, flared trousers. LATE - Greasers, Outlaw Bikers, Punk Rockers, Leathermen

 

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PUNK ROCK

 

Vivienne Westwood. London. Ripped clothes, black turtlenecks, drainpipe jeans, tight leather pants, leather jackets often embellished with chains, spikes, studs, and paint, jackets and shirts with taboo images or messages, dog collars, saftey pins, kilts, and Doc Martens.

 

(click pictures for captions)

 

NEW WAVE

 

A tamer, less threatening version of punk. Blondie, arched eyebrows, heavy eyes (Neon),

 

 

heavy blight blush, bright neon lips, wigs, neon look.

 

 

(click pictures for captions)

 

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