THE LOOK: Escape into the glamour of old Hollywood. Late 1920s, early 30s and by mid-decade the 1940s. This meant bias cut dresses, palazzo pants, turbans, shoulder pads, knitwear, simple shapes made of silk, rayon, and qiana. The Leopard print revival like the African craze in the 1930s.
BIBA MAKEUP LOOK: Skinny arched brows, dark smudged eye, glittery lids and cheeks, dark retro glam lip, red henna curly hair.
THE SCENE: The English department store, Biba, had beautiful deco displays and came complete with a grocery and it’s own nightclub called the Rainbow Room that had a 1930s feel. Fay Dunaway in Bonnie and Clyde, Diana Ross in Lady Sings the Blues, Twiggy in The Boyfriend, Paper Moon, The Sting, Liza Minelli in Cabaret, The Great Gatsby, Pointer Sisters. Jerry Hall and Bryan Ferry.
THE DESIGNERS: Babara Hulanicki – Biba. Yves Saint Laurent. Armani
THE SCENE: Women’s Lib – Female Equality – Gloria Steinem & Dorothy Pitman Hughes –Women wanting to be taken seriously in professional careers and in general. Not wanting to have men look at their legs at work. Annie Hall, taps into the Deco revival in menswear.
THE DESIGNERS:Yves Saint Laurent, Armani, Ralph Lauren
THE LOOK: Basically a modern clubwear version of all of the trends. Emphasis on glamour, glitter, and sexiness. Barely there clothing emphasized the body. Floaty glamorous dresses in silk, rayon, and quiana made for extra movement while dancing.
THE SCENE: 1975-1978, Saturday Night Fever, NYC, and Studio 54. Diana Ross, Halston, Bianca Jagger, Jerry Hall, Liza Minelli, Cher. Anyone who was anyone could be seen on the floor at Studio 54.